Sxsw

South by Southwest Has Added Special Programming to Discuss ‘Tech Under Trump’

Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March.

Meet the Couple Whose Remarkable Still Lifes Are Getting Them Dozens of Magazine Covers

If you were at South by Southwest Interactive in Austin, Texas, earlier this month and happened to drop in on National Geographic's Nerd Night, then you may have seen photographer Adam Voorhes and prop stylist and art director Robin Finlay.

Facetime: Catch Up With Your Favorite Media and Celebs at SXSW

Celebrities like Christian Slater, Steven Tyler and Rick Ross showed up at South by Southwest gatherings in Austin, Texas, hosted by iHeartmedia, Entertainment Weekly, Refinery29 and many others. 

7 Intriguing Digital Marketing Stats From the Past Week

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about:

Hershey’s Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted

American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus.

Does Yik Yak Have an Anonymity Problem? App Drew Criticism at SXSW

Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage that sock sales are their top revenue generator. 

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the five-day tech festival and suss out SXSW's hottest topics in 2016.

We’re Finally on the Eve of the Virtual Reality Era, and Here’s Why That Scares Marketers

No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself.

5 Experiential Marketing Activations From SXSW That You Need to See

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.

It’s ‘Boom Time’ for Podcast Advertising. Ira Glass Just Hopes the Bubble Doesn’t Burst

Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he said, the podcast for his hit show, This American Life, now makes more money through advertising than the actual radio show does.