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The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about:
1. Snapchat doesn't even need an actual presence to dominate
The ephemeral app didn't throw a South by Southwest Interactive party, hire a popular band or even give away cool gadgets—it didn't have a branded presence at the Austin, Texas, festival. Instead, it was a topic of conversation on nearly every marketing panel and was constantly used by attendees to document their SXSW experiences.