Swiffer

The 10 Most Memorable New Products of 2014

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according […]

Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad’s an Amputee

Here's a feel-good moment from Swiffer.

The 10 Most Sexist Ads of 2013

In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy's "Real Beauty Sketches" for Dove sparked a massive discussion of self-image and […]

Fans Crush Brands When It Comes to YouTube

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is projected to outperform Facebook and Twitter by 2017. With the proliferation of video, we are seeing a transformation in how consumers interact with brands. Consumers are no longer just a passive audience; they are now passionate fans who are actively participating in driving value for brands. And while there’s been lots of talk about brands acting as publishers, we’re increasingly finding that fans drive more value by creating videos about the brands and products that they love. Take CoverGirl, for example.

Swiffer Feels the Heat After Putting Rosie the Riveter Back in the Kitchen

Now that women are the primary breadwinners in 40 percent of American households, it's a great time for Swiffer to co-opt the iconic image of Rosie the Riveter—who urged