Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee

Plus, he cleans the house!

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last year's Cheerios ad. But also, Zack Rukavina, the husband and father in the documentary-style spot, also lost an arm to cancer—a fact that is central to the ad's narrative about how the brand makes cleaning easier, and which seems to be earning the P&G-owned brand extra points.