Fans Crush Brands When It Comes to YouTube

Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is projected to outperform Facebook and Twitter by 2017. With the proliferation of video, we are seeing a transformation in how consumers interact with brands. Consumers are no longer just a passive audience; they are now passionate fans who are actively participating in driving value for brands.