Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing
Performance Marketing
Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands' [...]
SunTrust Banks Makes Its Super Bowl Debut to Spark Financial Confidence
Brand Marketing
As the U.S. economy continues to improve, SunTrust Banks plans to run its first national 30-second commercial during Super Bowl 50.
Doritos Announces the Finalists for the Last Installment of ‘Crash the Super Bowl’
Brand Marketing
Doritos has revealed the finalists for its annual Crash the Super Bowl contest, naming three contenders for the coveted 30-second spot in this year's Big Game.
Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50
Brand Marketing
Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered [...]
GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years
Brand Marketing
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its [...]
Jake and Ridley Scott Will Create LG’s First-Ever Super Bowl Spot
Brand Marketing
LG Electronics said Thursday that it will run a 60-second spot during Super Bowl 50 on Feb. 7, 2016. This will be the brand's first time advertising during the Big [...]