Super Bowl Ad Tracker: Everything We Know About 2016's Commercials

A frequently updated roster of the Big Game's brands

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Welcome to Adweek's Super Bowl Ad Tracker for 2016, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them. 

Leading up to game day on Feb. 7, CBS is reportedly holding back a handful of 30-second spots, priced "north of $5 million a spot," for brands hoping to make a late entrance into the Big Game. Overall, ad prices for this year's game have been up about 11 percent compared to 2015.

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