GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

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After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its marketing strategy.

"The Super Bowl has been a great platform for our domestic brand building," a GoDaddy rep said in an email statement. "It's done its job to get our name out there. Now, we can move beyond the generic megaphone of a Super Bowl campaign to a more targeted brand of marketing."

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