Adidas Gives Snoop Dogg His Own Football Talk Show as a Prelude to Super Bowl 50

Turf'd Up builds out the brand's partnership with the rapper

Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered sports personalities.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.