Here Are 2016’s Most Watched Networks and Shows in the Coveted 18-49 Demographic
Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for [...]
6 Big Stats That Show Which Super Bowl Ads Really Resonated
Performance Marketing
From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. [...]
Esurance’s Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute
Performance Marketing
The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand [...]
7 Brands Already Running Super Bowl Campaigns on Snapchat
Performance Marketing
Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later [...]
LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl
Performance Marketing
Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday. About 30 to 40 reps from LG, Mindshare, iCrossing, [...]
8 Buzzy Super Bowl Social Moments That Weren’t Oreo’s Epic ‘Dunk in the Dark’
Performance Marketing
Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty [...]