Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for 2016.
Super Bowl 50
The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year.
It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days:
Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there.
If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl.
From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here are six of our most interesting finds:
The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran a 30-second pregame ad created by Leo Burnett. The commercial promotes a contest in which people could win up to $1 million in exchange for tweeting #Esurancesweepstakes.
Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later today.
Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday. About 30 to 40 reps from LG, Mindshare, iCrossing, HS Ad and Twitter will staff a war room in Mindshare's New York office, working the electronic brand's Twitter, Facebook and YouTube channels during the game.
Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty […]