6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter


From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data.

Adweek collected digital stats throughout the game Sunday night. Here are six of our most interesting finds:

1. Mountain Dew's director of brand marketing Sadira Furlow told Adweek the Super Bowl campaign generated 11 million views across social media since its first teaser spot launched on Jan. 22.

Per Amobee Brand Intelligence, the ad generated more than 50,000 tweets in the first half of the game.

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