3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the game didn't ultimately matter for the brands that advertised there (sorry, Panthers), as a content marketing opportunity—a chance for brands to communicate a clear, crisp message to a massive audience—the stakes for the Super Bowl couldn't have been higher.

@PenryPrice Penry Price is vp of global sales for LinkedIn’s Marketing Solutions.