3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

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If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the game didn't ultimately matter for the brands that advertised there (sorry, Panthers), as a content marketing opportunity—a chance for brands to communicate a clear, crisp message to a massive audience—the stakes for the Super Bowl couldn't have been higher.

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