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It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days:
1. Mobile-social video views rival … the Super Bowl?
Gatorade ran a Super Bowl Sunday ad on Snapchat that featured tennis star Serena Williams getting virtually dunked with the sports drink. The mobile-social video garnered 100 million views by midday Monday, per Gatorade, and that figure is reasonably close to the number of U.S.