How Starcom’s Twitter Deal Was Born
Brand Marketing
CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies [...]
Media Plan of the Year 2012
Brand Marketing
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year [...]
As LiquidThread Expands, Brent Poer Rises in the Ranks
Brand Marketing
When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American [...]
MediaVest USA Gets a New President of Client Services
Brand Marketing
A 17-year veteran of Starcom MediaVest Group has risen in its ranks. On Monday, MediaVest announced that Sarah Kramer has been promoted to the role of president, client services at [...]
Six Cannes Questions 2011: Laura Desmond
Brand Marketing
Six Cannes Questions 2011: Laura Desmond
Brand Marketing