How Starcom's Twitter Deal Was Born

Tide, and Laura Desmond's breakfast with Dick Costolo

CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies like Facebook and clients like Coca-Cola. Adweek met with SMG CEO Laura Desmond to discuss why her agencies are here and how the group's recent Twitter deal came about.