How Starcom's Twitter Deal Was Born

Tide, and Laura Desmond's breakfast with Dick Costolo

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CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies like Facebook and clients like Coca-Cola. Adweek met with SMG CEO Laura Desmond to discuss why her agencies are here and how the group's recent Twitter deal came about.

What are you hoping to get out of Cannes this year?

Laura Desmond: This is our eighth year at Cannes.

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