Sports Illustrated

Inside the Wild Climb to Capture Mount Everest in VR for Sports Illustrated

Bonnie Pan is president of Endemol Shine Beyond USA, a company known for releasing digital video hits like Keys of Christmas (starring Mariah Carey and DJ Khaled on YouTube Red) and launching social media star Michelle Phan on global lifestyl

New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year

The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also […]

With 3 New Podcasts, Sports Illustrated Is Doubling Down on Audio

The NFL regular season starts this week, and Sports Illustrated wants to load up your podcast apps with football commentary all fall.

Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront

Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc.

Time Inc. Names New Editorial Director for Sports Illustrated

Time Inc. didn't have to look far to find a replacement for Sports Illustrated group editor Paul Fichtenbaum, who announced on Wednesday that he'll be stepping down at the end of the month after more than 26 years at the publication.

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.

Why More Brands Are Embracing Plus-Size Models

Earlier this year, Sports Illustrated made national headlines for featuring a plus-size model on the cover of its iconic Swimsuit Issue for the first time ever. Upon the cover's reveal, editor MJ Day proclaimed, "Beauty is not cookie-cutter.

BBDO Art Director Tells Us All About Snickers’ Absurdly Photoshopped Swimsuit Model

BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by an apparently hungry retoucher. AdFreak caught up with agency senior art director Florian Marquardt, who says he's thrilled that people are loving the "Photo retouchers get confused when they're hungry ad," as well as a second execution (which ran on the inside back cover) with another model getting buffeted by a hungry wind-machine operator.

Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers.

Facetime: Check Out the Social Scene at Super Bowl 50

Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.