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BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by an apparently hungry retoucher.
AdFreak caught up with agency senior art director Florian Marquardt, who says he's thrilled that people are loving the "Photo retouchers get confused when they're hungry ad," as well as a second execution (which ran on the inside back cover) with another model getting buffeted by a hungry wind-machine operator.
"First of all, we are very happy to see how many people, not just from the industry, responded really well to both ads and shared them on their social media and blogs," Marquardt says.