Instagram Unleashes a Fully Operational Ad Business
Performance Marketing
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is [...]
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.
LinkedIn’s Revenue Hits $534 Million
Performance Marketing
LinkedIn’s revenue for the second quarter hit $534 million, up 47 percent year-over-year from $364 million in 2013. Sixty percent of that revenue—$318 million—came from the United States.
LinkedIn Ads Can Be Tested and Targeted Like Never Before
Performance Marketing
LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform.
LinkedIn Buys Business Ad Tech Player for $175 Million
Performance Marketing
LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million.
How Tumblr Helped Hyundai Spread Its World Cup Message
Performance Marketing
For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' [...]