Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew at Funny or Die, co-founded by Will Ferrell, said it is getting a 10 percent click rate on videos it sends through the messaging app to its fan base, grown with the new paid marketing product.