Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages

'Never seen that kind of number'

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Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew at Funny or Die, co-founded by Will Ferrell, said it is getting a 10 percent click rate on videos it sends through the messaging app to its fan base, grown with the new paid marketing product. 

It is among a handful of brands testing Kik Messenger's ad product, which lets marketers promote their accounts, accumulate contacts and connect with them.

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