Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead.
In a fresh series of Capital One ads from DDB Chicago that broke over the weekend, Spike Lee, Samuel L. Jackson and the newly minted Round Mound of Sit Around (aka Charles Barkley) hit the highway again for the NCAA Men's Basketball Final Four.
Maybe it was the 2014 Wall Street Journal article about how Parisians refer to everything from men's hats to Big Macs as "très Brooklyn." It could have been the subsequent New York Times trend piece about a Dubai-based clothing company that chose to name itself Brooklyn Cotton Company in the interest of authenticity. Perhaps it was the CNBC piece that attributed "a rare form of capitalist magic" to the very word Brooklyn. At any rate, one thing is clear: New York City's most populous borough is now an international brand ... and a very valuable one at that. No man has more effectively served as an unofficial spokesperson for the city within a city than director Spike Lee. And so, his ad agency, Spike DDB, which is based in Brooklyn's Dumbo neighborhood, was the perfect shop to work on a project summarizing lessons marketers can draw from the city's rise.
The annual American Advertising Federation Hall of Fame dinner this year was as earnest as it was funny, as inductees spoke as passionately about their families as their peers.
When the old-guard shop DDB wanted its own Spike Lee joint, it gave the filmmaker an agency. Since 1997, SpikeDDB has been creating campaigns for big-name clients like Chevrolet, Cadillac, […]
The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands of the San Francisco Giants in Tuesday's Game 1 of the World Series.
American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3.