Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
When the old-guard shop DDB wanted its own Spike Lee joint, it gave the filmmaker an agency. Since 1997, SpikeDDB has been creating campaigns for big-name clients like Chevrolet, Cadillac, HBO and Pepsi. Just like with his films, Lee aims to create ads that are thought provoking and culturally significant. His boutique agency is tucked away in a Dumbo, Brooklyn loft space, in an unassuming building shared with Etsy and HopStop. The office is warm and inviting, with framed movie posters lining the walls above rows of creative staff.