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In a fresh series of Capital One ads from DDB Chicago that broke over the weekend, Spike Lee, Samuel L. Jackson and the newly minted Round Mound of Sit Around (aka Charles Barkley) hit the highway again for the NCAA Men's Basketball Final Four.
These guys famously traded quips in a similar campaign last year that earned two Clio Sports Awards. Lee directed those earlier commercials, and the new flight as well.
By now the three amigos have grown so close, they can finish each other's sentences (somewhat) and have even begun dressing alike (which is to say badly)—or as Slam-Chunk (Barkley) would say, "Hashtag #Twinning!"
Later, Barkley confides that he's grown bored with his iconic nickname Sir Charles, so his traveling companions suggest some choice alternatives.
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