Montblanc Recruits Spike Lee and Other Celebrities for Aspirational Global Campaign

Ads aim to communicate that "everyone can leave a mark."

Spike Lee stars in a new major campaign for Montblanc. Montblanc / Wieden + Kennedy Amsterdam

Montblanc has enlisted a trio of celebrities in a new aspirational global campaign by Wieden+Kennedy Amsterdam titled “What Moves You, Makes You.”

The campaign comprises three 60-second brand films featuring “exceptional individuals”: Academy Award winning filmmaker Spike Lee; Welsh Golden Globe-winning actor Taron Egerton; and Chinese singer, writer and actor Chen Kun, who tell the stories of their passions and success.

In the Lee ad, the viewer is taken back to his childhood and shown what inspired his ultimate success as a Hollywood auteur.

In the second spot, Egerton, who starred in the Elton John biopic Rocketman, is seen in the back of a cab in New York city thinking about where to take his career next.

The third spot features Kun, with actors and dancers performing as he speaks about the first time he ever stepped on stage.

The luxury brand, famed for its pens and watches, hopes to “inspire people to express their full potential on their own terms, and celebrate those who have found their own original path,” it said in a statement about the campaign.

It also aims to communicate the brand’s vision that “everyone can leave a mark.”

“With this new campaign, we are engaging with a new global generation of leaders and professionals, inspiring them to achieve their full potential as they journey through a life led by passion,” said Vincent Montalescot, Montblanc executive vice president of marketing.

The digital, print and outdoor campaign rolled out in China and Korea in April and will launch in the U.S., France, Germany and the U.K on Aug. 26.


Client: Montblanc – CEO Nicolas Baretzki; executive vice president marketing Vincent Montalescot; director brand communications Jonah Dolan; head of brand communications Fabian Kredig; manager, brand communications Yiding Lin and Phillipp Husing; global Director brand relations Stephanie Radl; international brand relations manager Alessia Ascolese
Agency: Wieden+Kennedy Amsterdam
Managing director: Blake Harrop
Executive creative director: Eric Quennoy, Mark Bernath
Creative director: Joe Burrin, Bernard Hunter
Art director: Zeynep Orbay
Copywriter: Macie Soler-Sala, Jake Barnes
Head of broadcast production: Joe Togneri
Broadcast producer: Endy Hedman
Assistant broadcast producer: Hayley Vair
Group account director: David Newsome
Account director: Hannah Heidar, Ramiro Del-Cid, Louise Rahman
Account manager: Wenwen Zhao
Head of planning: Martin Wiegal
Planning director: Thom Dinsdale
Head of comms & digital strategy: Danielle Pak
Comms strategist: Anna Chan
Digital strategist: Anna Chan
Executive producer: Maud Klarenbeek
Digital producer: Soey Lim
Digital producer: Iva Pentcheva
Editor: Hiro Ikematsu
Head of design: Joe Burrin
Studio director: Lizzie Murray
Studio manager: Loes Poot
Lead designer: Dean Pauley
Studio artist: Liliya Dru
Studio artist: Cindy Kouwenoord
Motion designer: Alex Raybould
Motion designer: Laura Calvo
Project manager: Lauren Cardoe
Business affairs: Michael Graves
PR director: Claire Beesley
PR manager: Alice Miskin
Film production: SMUGGLER
Director: Jaron Albertin
Director of photography: Mattias Rudh
Managing director: Fergus Brown
Executive producer: Sara Wallace
Producer: Nick Fewtrell
Editing: Trim Editing
Editor: Dominic Leung
Edit assistant: Joey Henshaw
Audio: Wave Studios Amsterdam
Sound designer/mixer: Alex Nicholls-Lee, Randall W. Macdonald, Juan Pablo Thummler
Music Company: Chen Kun – The Collective Studio
Composer: Chen Kun – Jonny Nash
Music company: Spike Lee  – Mr. Pape
Composer: Spike Lee – Jordan Crisp
Music company: Taron Egerton – Barney Quinton
Composer: Taron Egerton – Barney Quinton
Post production: Glassworks, Amsterdam
Lead 2D artist: Kyle Obley
2D artists: Alexis da Camara, Nils Crompton
Colorist: Scott Harris
Color assist: Luke Osborne
MCR: Andy Kidd, Leonardo Grassi
EP: Chris Kiser
Producers: Mike Pullan, Belen Palos
Jnr producer: Jamie McCubbin
Additional artwork: Patrick Martinez represented by Charlie James Gallery, Los Angeles; Bed-Stuy T-shirt © 1988-2020 Na Sha
Flame Artists: Michael Aveling Ricky Weisman Mark Stannard Stef Peral
Colorists:  Phil Hambi Duncan Russell
Producers: Dave Moore
Photographer: Geordie Wood
Photography agency: Webberrepresents
Photographers:  Agent Elle Korhaliller
Production company: Rosco Productions LA
Executive producer: Holly Gore
Director of photography: Mike van Buren
Producer: Davin Singh
Retouching: Hempstead May.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.