Montblanc Recruits Spike Lee and Other Celebrities for Aspirational Global Campaign

Ads aim to communicate that "everyone can leave a mark."

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Montblanc has enlisted a trio of celebrities in a new aspirational global campaign by Wieden+Kennedy Amsterdam titled “What Moves You, Makes You.”

The campaign comprises three 60-second brand films featuring “exceptional individuals”: Academy Award winning filmmaker Spike Lee; Welsh Golden Globe-winning actor Taron Egerton; and Chinese singer, writer and actor Chen Kun, who tell the stories of their passions and success.

In the Lee ad, the viewer is taken back to his childhood and shown what inspired his ultimate success as a Hollywood auteur.



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