AmEx’s Digital Push Teams Pharrell Williams With Spike Lee

UGC effort may drive millennials to concert livestream

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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