Performance Marketing

AmEx’s Digital Push Teams Pharrell Williams With Spike Lee

UGC effort may drive millennials to concert livestream

By Lauren Johnson

May 27, 2014

American Express is bolstering its digital efforts leading up to its Unstaged series featuring Pharrell Williams, which culminates in a YouTube and Vevo-streamed concert on June 3.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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