Sony PlayStation

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

It has been a busy week for Sony PlayStation.

Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.  

FTC: No, Agencies Can’t Ask Staffers to Casually Tweet Nice Things About Clients

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so.

Bomb Threat, Hack Attack Disrupt Sony PlayStation

Sony's PlayStation Network is back up and running today after a cyber attack caused a weekend-long outage. No user information was breached, according to a Reuters report.

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.

PlayStation Packs Two Decades of Gamer Nostalgia Into One Clip

Now this is what corporate nostalgia should look like.

Adweek’s Top 10 Commercials of the Week


DDB California Finds Its Creative Chief at Deutsch

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles.Jason Elm assumes the role of chief creative officer of DDB California next week. He fills a vacancy left by the March shift of Lisa Bennett to evp of creative for North America.

Bartle Bogle Hegarty Finds New Chief for U.S.

Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S.