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As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so.
Last week, the FTC and Deutsch L.A. reached a settlement regarding the agency reportedly using social media to promote a client's work without disclosing its bias. In 2012, Deutsch L.A. promoted the PlayStation Vita, creating a Twitter campaign that asked users to tweet positive statements about the hand-held gaming device with the hashtag #GameChanger.