FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients

A cautionary tale about disclosure in social media

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they only have 140 characters to do so.

Last week, the FTC and Deutsch L.A. reached a settlement regarding the agency reportedly using social media to promote a client's work without disclosing its bias. In 2012, Deutsch L.A. promoted the PlayStation Vita, creating a Twitter campaign that asked users to tweet positive statements about the hand-held gaming device with the hashtag #GameChanger.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in