Sonos

Sonos Embraces ‘Subway Therapy’ After Its Ads Threaten to Displace the Sticky Notes in NYC

For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a source of solace and inspiration. The wall was set up within hours of the Nov. 8 results by artist Levee, who showed up in the station with pens and hundreds of sticky notes—and urged people to share their feelings in those early traumatic hours and stick them on the wall for everyone to see. Thousands did. Which is why it was a little awkward for Sonos, the consumer electronics brand, this week, as its new ad campaign was set to take over much of the Union Square station—and in the process, displace many of the "Subway Therapy" notes. And indeed, as the installation of the ads began Tuesday, there was some backlash as the notes were taken down.

Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams

There's an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs ... and even compulsive TV show-bingers. But if "Netflix and chill" isn't your thing, and you're a high-fidelity fiend who's really bummed about the untimely end of the record label heydays, Sonos has the bed for you. 

Ad of the Day: Sonos Skewers Sound-System Indignities in These Clever Mini Ads

Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from 72andSunny built around the myriad pitfalls of listening to tunes in the digital age, when songs may be plentiful but, the brand says, headache-free sound systems are not.

Check Out Sonos’ First Storefront, a Glowing Shrine to Music and Home Acoustics

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. With this in mind, the speaker marketer filled its brand new space with special pods meant to mimic residential listening environments, including studies, living rooms and kitchens.

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems and aerial drones.

Sonos’ Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion

It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines. Bruce Mau Design in Toronto designed the mark around the idea of amplification—thus, the radiating lines. But the designers only realized halfway through the process that the lines looked like they were emitting sound waves when the user scrolled up or down. Indeed, they say it was a "happy accident," and once they noticed it, they worked to refine it.

Red Bull and Jaguar Test New Music-Streaming Ads

The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same kind of advertising spend that Spotify, YouTube and Pandora have generated from big brands.

Voice: Living the Dream

I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but there’s something gorgeous about a giant wall mounted iPad.

Perspective: Dig That Sound

As visually arresting as magazine advertising can be, it has its limitations. One of them is that the printed page cannot convey senses like smell, taste and sound. And if you’re in the business of selling audio equipment, that last one is a problem. The best way out of it is to create a visual metaphor—something to evoke the power of hi-fi even as the page lays silent.