Sonos Embraces ‘Subway Therapy’ After Its Ads Threaten to Displace the Sticky Notes in NYC
Creativity
For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a [...]
Sonos’ Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion
Creativity
It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls [...]
Red Bull and Jaguar Test New Music-Streaming Ads
Performance Marketing
The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same [...]
Voice: Living the Dream
Brand Marketing
I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but [...]
Perspective: Dig That Sound
Brand Marketing
As visually arresting as magazine advertising can be, it has its limitations. One of them is that the printed page cannot convey senses like smell, taste and sound. And if [...]