For those in New York City grieving the results of the presidential election, the "Subway Therapy" wall of sticky notes inside New York City's Union Square station has been a source of solace and inspiration. The wall was set up within hours of the Nov. 8 results by artist Levee, who showed up in the station with pens and hundreds of sticky notes—and urged people to share their feelings in those early traumatic hours and stick them on the wall for everyone to see. Thousands did. Which is why it was a little awkward for Sonos, the consumer electronics brand, this week, as its new ad campaign was set to take over much of the Union Square station—and in the process, displace many of the "Subway Therapy" notes. And indeed, as the installation of the ads began Tuesday, there was some backlash as the notes were taken down.
There's an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs ... and even compulsive TV show-bingers. But if "Netflix and chill" isn't your thing, and you're a high-fidelity fiend who's really bummed about the untimely end of the record label heydays, Sonos has the bed for you.
Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home. The wireless speaker brand is out with a new ad campaign from 72andSunny built around the myriad pitfalls of listening to tunes in the digital age, when songs may be plentiful but, the brand says, headache-free sound systems are not.
For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes. The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. With this in mind, the speaker marketer filled its brand new space with special pods meant to mimic residential listening environments, including studies, living rooms and kitchens.
Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems and aerial drones.
It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines. Bruce Mau Design in Toronto designed the mark around the idea of amplification—thus, the radiating lines. But the designers only realized halfway through the process that the lines looked like they were emitting sound waves when the user scrolled up or down. Indeed, they say it was a "happy accident," and once they noticed it, they worked to refine it.
The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same kind of advertising spend that Spotify, YouTube and Pandora have generated from big brands.
I just unwrapped my brand-new, recently released iTV. It’s amazing! It looks like a 42-inch iPad that I mounted on my living room wall. I could’ve used the stand, but there’s something gorgeous about a giant wall mounted iPad.
As visually arresting as magazine advertising can be, it has its limitations. One of them is that the printed page cannot convey senses like smell, taste and sound. And if you’re in the business of selling audio equipment, that last one is a problem. The best way out of it is to create a visual metaphor—something to evoke the power of hi-fi even as the page lays silent.