Sonos’ Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion

Lovely work by Bruce Mau Design

It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines.

@nudd Tim Nudd is a former creative editor of Adweek.