Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year
Performance Marketing
Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015. [...]
With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl
Performance Marketing
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds.
Thorin’s Marketing Predictions for 2016
Performance Marketing
It feels like I've been talking a lot about the future of marketing lately, and January is an ideal time to take stock of some of the topics that keep [...]
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015
Performance Marketing
One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one [...]
Fan Funded: The Most Exciting Thing in Marketing Today
Performance Marketing
There's a type of marketing being done today that is changing the way companies are built, and not nearly enough people are talking about it.