Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year

Here's what marketers can learn from it


Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015. There are 100 million hours of Facebook video viewed daily, the company told Adweek. 

Our exclusive Facebook Topics to Watch series this month also shows a number of interesting items that marketers can learn from in concerns to the digital video boom. The social giant's Facebook IQ team shows that when people chat about digital video on the platform, they are also talking about cameras, smartphones and watching TV.

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