This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015

Get bread, smush face in it


One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one at a time—before smushing her face into the baked goods and posting Instagram videos of the bizarre activity.

And 22 weeks since launching the Instagram account called BreadFaceBlog, she has 29,300 followers, 8,000 of which she gained in the last two-and-a-half weeks. Only two of her posts have failed to get a combined 1,000 likes and comments—the rest have performed in the range of 3,000 to 10,000 likes and comments. 

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