For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. But the new "Original Is Never Finished" campaign from Originals global lead agency Johannes Leonardo takes a different tack by focusing on those who have never wavered from their roots.
Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we need in these dark and trying times.
It could be argued that 2016 is some kind of fever dream concocted in Willy Wonka's gondola tunnel. One of the things we all need to accept is that Martha Stewart and Snoop Dogg have collaborated to create a weekly "potluck dinner party" that will air on VH1. And we all need to be grateful.
Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in. And they've certainly been making the most of that advantage, with a growing flood of celebrities launching podcasts in recent years.
Adidas is capitalizing on football fandom before the Big Game this year: The company gave Snoop Dogg his own talk show where he'll be interviewing ex-NFL players, celebrities and revered sports personalities.
Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]
Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, saying the platform would launch next month with the perfect number of beta users—420.
Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing agency
On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead, he made a beeline to a stage and began the most entertaining and engaging performance of Bud Light's Whatever, USA festival.
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.