Celebrities Are Flocking to Podcasts, but Will They Stick Around?

67% of millennials say stars are underqualified to be hosts

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Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in.

And they've certainly been making the most of that advantage, with a growing flood of celebrities launching podcasts in recent years.

Following the path trailblazed by comedy stars like Joe Rogan, Alec Baldwin, Kevin Pollak and Chelsea Peretti, the new tide of genre-spanning celebrity podcasters includes the likes of Corinne Bailey Rae, Anna Faris, Snoop Dogg and Shaquille O'Neal. 

While podcasts seem like a natural extension of the social media success these starts have already experienced, the trend also begs two questions:

Are these Hollywood A-listers stealing the limelight (and potential ad dollars) from podcasting's self-made stars? And, given the amount of effort and consistency required to make a consistent podcast, will they stick around?

"I think it's fair to say that celebrities steal the attention of advertisers in the podcaster space because they...



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