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For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg.
The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. But the new "Original Is Never Finished" campaign from Originals global lead agency Johannes Leonardo takes a different tack by focusing on those who have never wavered from their roots.
In addition to Snoop, the spot features pop stars Dev Hynes (aka Blood Orange), Stormzy and Mabel, as well as Los Angeles Lakers small forward Brandon Ingram, former NBA star Kareem Abdul-Jabbar and more.