As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

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As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience.

The Google-owned video giant brought out vlogging stars like Grace Helbig, Justine Ezarik (iJustine) and John Green for its annual Digital Content NewFront presentation Wednesday night. And for the first time, YouTube also opened the door to hundreds of its content creators' fans, a smart move that helped advertisers see and hear the audience's enthusiasm.



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