10 Ads You Won’t Want to Miss During Super Bowl 50
Brand Marketing
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or [...]
10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year
Brand Marketing
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as [...]
U.S. Agency of the Year: BBDO Was 2015’s Unstoppable Creative Juggernaut
Brand Marketing
We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach [...]
Snickers’ Halloween Ad Profiles a Guy Who’s Scary Good at Carving Pumpkins
Creativity
You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his [...]
Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal
Brand Marketing
Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as [...]
How Snickers Got Famous Gamers on Twitch to Become Unrecognizable From Hunger
Creativity
Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they [...]