Ad of the Day: Hungry Folks Get Even Stupider in Ads for Snickers Crisper

BBDO moves from sight gags to wordplay

"Hunger keeps inventing new problems" is the first part of the tagline for Snickers Crisper, a new product extension from the Mars brand. But it's probably more accurate to say that BBDO keeps inventing problems which it then attributes to hunger, and which then get solved with Snickers products.