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"Hunger keeps inventing new problems" is the first part of the tagline for Snickers Crisper, a new product extension from the Mars brand. But it's probably more accurate to say that BBDO keeps inventing problems which it then attributes to hunger, and which then get solved with Snickers products.
With this new Crisper campaign, the agency hopes to extend that so-far winning formula and build on the stellar year it had on the main Snickers brand in 2015.
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