It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Twitter is introducing a stand-alone app targeted at small businesses that want a better, quicker and cheaper way to manage their presence on the platform.
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher
Twitter launched automated ad buying for small- to medium-size businesses (SMBs) in Indonesia earlier this week after rolling out the service in other countries in recent months.
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects to take the software services company public next year.
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.