Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run
Performance Marketing
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Yext Raises $50 Million
Performance Marketing
New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He [...]
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]
Facebook Makes Play for Local Ads
Performance Marketing
Facebook today announced it is offering advertisers on the social media platform free access to Shutterstock's library of images.