Twitter is introducing a stand-alone app targeted at small businesses that want a better, quicker and cheaper way to manage their presence on the platform.
Twitter Dashboard, as it's called, is designed for businesses—specifically, small and medium-sized businesses—to more easily track and engage with their audiences. The free app is still in beta but is available to all U.S. businesses via iOS devices. There's also a desktop web version.
"For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers," Noah Pepper, Twitter's product and engineering manager, wrote in a blog post today. "It's a place for authentic interactions – but we know that creating these kinds of connections isn't always easy for businesses that are time and resource-constrained. That's why we built a brand new app to help the busy people behind these businesses."
Social media managers can use Twitter Dashboard to schedule tweets and set up custom feeds to track what's being said about a particular business. They can also track keywords and use the tools in the app to brainstorm ideas for tweets.
Pepper gave these examples:
"If you work at a restaurant, a tip like, 'Your team is as unique as your business. Tweet a surprising fact about one of your team members,' might remind you to share some recent recognition your chef received. Or, if you're an interior designer, seeing, 'Share the love. Like and Retweet kind words from your customers,' might prompt you to Retweet a customer's excited reaction to one of your recent projects."
Of course, those ideas might come off as too simple (or cheesy) for more savvy marketers. But for those just starting to stretch their wings, it might give them the confidence to take flight—which is exactly what Twitter needs if it's going to increase engagement on the platform.