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Twitter is introducing a stand-alone app targeted at small businesses that want a better, quicker and cheaper way to manage their presence on the platform.
Twitter Dashboard, as it's called, is designed for businesses—specifically, small and medium-sized businesses—to more easily track and engage with their audiences. The free app is still in beta but is available to all U.S. businesses via iOS devices. There's also a desktop web version.
"For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers," Noah Pepper, Twitter's product and engineering manager, wrote in a blog