Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.