YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

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YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.

Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.

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