What's better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself? While it may depend on who you ask, most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew's new global ad campaign.
One afternoon, a sun-tanned 21-year-old actor named Sean Penn sauntered into the Vans store in Santa Monica, Calif., in search of a pair of comfortable shoes. Penn, who had recently landed a movie part playing a SoCal stoner dude named Jeff Spicoli, picked out a pair of slip-ons in a checkerboard pattern.
This week, the Adweek staff is highlighting gifts for people with things to get done and places to get to. Start in on that project with a high-tech toolbox. Hit […]
Joining the surprisingly long list of organizations getting our hopes up about hoverboards is Lexus, which unveiled a prototype that the automaker has been hinting about since June.
Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence.
If you like retro TV and racist slurs, have we got the T-shirt for you. Baker Skateboards is taking some heat this week for its shirt called “The Gooks of Hazzard,” which refers to two Asian men as “good orr boys” driving a car called the General Li.
When the end days come, you're going to need a few key things to survive: fresh water, durable footwear and, of course, a thematically appropriate skateboard. Ohio-based agency Real Art Design Group has teamed up with Alien Workshop to create 50 "Skate Recolonization Kits" for the impending disasters predicted by ancient Mayans for 2012.
If you’re young enough to be buying yourself a skateboard, odds are good you never bought your ice cream from a charming, cavalier gentleman decked out in 1950s garb and riding a red tricycle.
Here’s a pretty fantastic visual created to promote Blood Orange Bushings, a small skateboard component being manufactured by Caliber Truck Co. (Bushings are what allow skateboards to bend from side […]
When Ice Cube has a good day, it involves a lot of drugs, sex, gambling and basketball. When professional skateboarder Paul Rodriguez has a good day, he apparently just rides […]