A Transformer-like Razor Battles a ‘Lube Strip’ in Schick’s Super Bowl Spot
Brand Marketing
You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday.
Energizer Personal-Care Brands Move From Grey to JWT
Brand Marketing
Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gille
At Comic-Con, Brands Join Forces for Big Activations
Brand Marketing
With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple [...]
Energizer Points Finger at P&G Promotions for Hurting Shaving Market
Brand Marketing
Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported.
Hulu Pushing Further Into Branded Entertainment With Alloy
Performance Marketing
For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video [...]
JWT excels at shaving the hair off your nuts
Creativity
JWT New York has put together some helpful instructional videos for Wilkinson Sword (marketed under the Schick brand in the U.S.) to show guys how best to shave their front, [...]