Schick

A Transformer-like Razor Battles a ‘Lube Strip’ in Schick’s Super Bowl Spot

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday.

Waiting for Pitch Perfect 2? These Girls Singing About Leg Hair Will Tide You Over

There's still about a month before Universal Pictures' Pitch Perfect 2 opens. But don't worry, aca-awesome fans, here are some fetching young things with bright smiles, legs for days and great voices to enjoy in the meantime.

Man Cleans Up the Hairy Apartment in His Pants in Schick’s Manscaping Musical

If you have an animal, you can surely identify with having their dander all over your living space. It can be tricky to clean up after them and make the space presentable for guests.  Well, what if your apartment was your pants, and your pet hair was—uh, your very own locks of love? I mean, you love yourself and it shouldn't matter, right? Not so fast there, Sasquatch. Having guests over might be a problem. 

Nerd Love Is Worth Millions at Comic-Con

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to the convention center hosting the event, is $500,000, according to a source.

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I've read the word "hipster" doing research for this post.  Y&R did a brief interview with Metro about the campaign, claiming that the bearded creatives in the agency's employ "all confessed that their beards aren't actually that pleasant to live with." Lies and slander! They also claim that "women actually find beards kinda gross," which science would argue is only half-true. Via Design Taxi.

Energizer Personal-Care Brands Move From Grey to JWT

Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gille

At Comic-Con, Brands Join Forces for Big Activations

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple dressed up as Bullwinkle and Slave Leia.

Energizer Points Finger at P&G Promotions for Hurting Shaving Market

Energizer, which owns the Schick shaving brand, blamed promotions by competitor Procter & Gamble for declining performance in the shaving category, The Wall Street Journal reported.

Hulu Pushing Further Into Branded Entertainment With Alloy

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video series by Alloy Digital that premiered on Hulu Wednesday (Aug. 1).

JWT excels at shaving the hair off your nuts

JWT New York has put together some helpful instructional videos for Wilkinson Sword (marketed under the Schick brand in the U.S.) to show guys how best to shave their front, […]