Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them
Brand Marketing
I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same [...]
LendingTree Hires Grey San Francisco to Expand the Brand’s Message
Brand Marketing
LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began [...]
How Target Identifies the Hottest Retail Tech 18 Months Before It’s Cool
Performance Marketing
When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail.
Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs
Performance Marketing
At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But [...]
San Francisco Passes ‘Airbnb Law’ for Short-Term Home Rentals
Performance Marketing
San Francisco has legalized short-term residential rentals, clearing the way for companies like Airbnb to operate legally in the city—though with a lot of caveats.
Why Settle for a Standing Desk When You Could Have This Giant Hamster Wheel?
Creativity
Do you like the modern sensibility of a standing desk but wish it also served as a constant reminder of your work life's soul-crushing drudgery? Well then I've got good [...]