How Target Identifies the Hottest Retail Tech 18 Months Before It's Cool

Its innovation lab in S.F. has shifted from learning to making

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When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years of learning under its belt, Target now aims to make a bigger splash in the innovation lab space by hatching digital projects.

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