Tech Brands Dominate Last Days of 2013 on YouTube
Performance Marketing
The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.
Social Media Usage Swells at New York Fashion Week
Brand Marketing
Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official [...]
Forget Amazon. YouTube Is Where Shoppers Do Research
Performance Marketing
So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Samsung
Brand Marketing
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds [...]
Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players
Performance Marketing
Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York.