HSBC has named Saatchi & Saatchi as its new lead global creative agency after a competitive review. Saatchi takes over the account from J. Walter Thompson. The account is worth roughly $400 million, according to a report from More About Advertising.
Saatchi & Saatchi
Saatchi & Saatchi today announced that Magnus Djaba will take on a newly created role of global president of the agency.
Walmart's holiday ad begins by reminding us of something we already know: Kids love Christmas. They can't sleep. They tear their presents open like wild animals. They scream.
The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access. But not everything we're doing should be seen, even by those we're closest to.
USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review that lasted several months. Starting in the second quarter of 2017, all USAA work currently handled by other agencies will be transitioned to the Publicis umbrella group.
Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide.
Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers. The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.
Publicis Communications CEO Arthur Sadoun today announced a number of key promotions within the network. The goal behind the new appointments is to help each of the Publicis agencies win more new business in the coming months, adding to such recent wins as P&G Dish Care, GSK, Walmart and Hewlett Packard Enterprise.
In a surprising overhaul of its leadership, Saatchi & Saatchi New York has parted with both its CEO Brent Smart and its chief creative officer Jay Benjamin. Both will leave the agency, effective Sept. 1.