This Relatable Ad for Fiber Internet Brings the Frustrations of Slow Wi-Fi Into Real Life
Saatchi & Saatchi New Zealand shows how lag holds you back

Carl contends with a number of lag-fueled issues thanks to his slow Wi-Fi.
Saatchi & Saatchi New Zealand

It’s 8 a.m. You log on to your first Zoom call of the day and, thanks to your shoddy Wi-Fi, you immediately freeze on screen. Cue a frantic restart.