VR Experience From McDonald’s Lets You Watch Life-Size Angry Birds Take Over a Restaurant
Performance Marketing
McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie.
Brands Follow Tweens to Digital Games
Performance Marketing
Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego, [...]
Angry Birds Developer Rovio Buys Finnish Game Studio Futuremark
Performance Marketing
Angry Birds developer Rovio has a lot to be happy about.
Astronaut’s ‘Angry Birds Space’ Ad Is Out of This World
Creativity
Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station.
Game Developers Play With Google+
Performance Marketing
Google took its next step in challenging Facebook's social dominance last week with the launch of the first games for its new social network, Google+.
Angry Birds Are Hungry for Advertising
Performance Marketing
SAN FRANCISCO—Angry Birds has become an enormous mobile gaming hit, with more than 250 million downloads. Now Rovio, the company behind the game, says it's ready to start making more [...]