McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie.
Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question, and Finnish tech firm Rovio is hoping a guy named Pekka Rantala has the answer.
The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself […]
Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all the locked doors. Nothing would be off limits. That’s kind of how Ubisoft’s star video game producer views the future of the industry—putting gamers in charge.
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands.
Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego, Kibbles ‘n Bits, Hollywood film Mirror Mirror and other advertisers.
Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station.
Google took its next step in challenging Facebook's social dominance last week with the launch of the first games for its new social network, Google+.
SAN FRANCISCO—Angry Birds has become an enormous mobile gaming hit, with more than 250 million downloads. Now Rovio, the company behind the game, says it's ready to start making more money from all of those players through advertising.