Angry Birds Maker Hatches In-Game Video Ad Plan

Sees premium opportunities for brands on mobile

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Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising.

Tobin told Adweek today that the company’s games provide premium inventory for video advertising from brands.

“We’re rolling out new video products in Q2 that will be built into the gameplay of a number of games,” Tobin said. “In the mobile video space, there’s a lack of publishers who provide real scale and premium environments with total transparency.”

Rovio’s Angry Birds portfolio has amassed 2 billion downloads with more than 200 million users a month, Tobin said, providing a brand-safe place with guaranteed audience.

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