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Roku’s New Video Ad Network Will Target Highly Specific Audiences

Performance Marketing

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.


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Angry Birds Video Series Launching This Week on TVs, in Apps

Convergent TV

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now.

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Crashing Steve Ballmer, Paper-Thin Tablets, Clear TVs: It’s CES

Performance Marketing

My first official experience of CES was technology not working properly. The cab driver tried to unlock the door six times before he finally let me into his sedan to [...]

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Mark Cuban: Apple TV Is a Pipe Dream

Performance Marketing

Mark Cuban has never been shy. Whether he’s opining about Jason Kidd’s decision to bolt from Cuban’s Dallas Mavericks for the New York Knicks (he is very mad) or Google’s [...]

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Discovery App Looks to Own TV Experience

Convergent TV

The war for control of the TV screen, specifically the battle over which company or companies will own